Director of Marketing

Director of Marketing

Logos is a private, not-for-profit, therapeutic school serving students grades 6-12 in the Greater St. Louis area. Our focus is on students who do not fit or are unsuccessful in traditional schools. Many of Logos’ students struggle with a psychological disorder such as anxiety, depression, bipolar disorder, ADHD and autism spectrum disorders, among others. A key to Logos’ success with these types of students is our student-to-teacher ratio of 6:1 and the 14 full-time master level therapists on staff who provide therapy and counseling to the students.

 

Logos fulfills a great need for many families in the St. Louis area. However, as needed as Logos’ services are, many families are not aware of Logos and our school has operated below capacity for years. As such, we have a new position that is being created, Director of Marketing, which will lead Logos School’s marketing, communication and student procurement efforts. This is a great opportunity to for a marketing professional to make a huge difference for our school and constituent students.

 

This Director of Marketing will report to the Chief Operations Officer (C.O.O.), and will work collaboratively with admissions, development, teachers and therapists. The main goal for this position is to increase awareness of Logos’ core services with parents of struggling adolescents as well as school districts, psychologists, psychiatrists, therapists and the community at large. As such, the Director of Marketing will be responsible for marketing strategy and process, including digital and social media, and content marketing. Success for this position will result in an increase in qualified students admitted to Logos.

 

DESIRED QUALIFICATIONS AND BACKGROUND

  • Bachelor’s degree required, marketing or communications emphasis preferred, and a relevant master’s degree is a plus
  • Experience in business development and marketing, including digital and content marketing
  • Prior work with schools or non-profits is desirable, but not required.
  • Self-starter and team player with excellent project management skills
  • Strong verbal and written communication skills
  • High-energy, strong work ethic and quick learner
  • Knowledge of Associated Press (AP) Style
  • Experience with video editing and production and utilization of video editing software and content uploading
  • Proficiency with Adobe Creative Suite
  • Demonstrated success in generating positive media attention for an organization

 

RESPONSIBILITIES MAY INCLUDE

  • Creating and managing marketing strategy and process for the school and managing the content calendar
  • Overseeing various outside vendors, including marketing and digital media consultants
  • Creation of marketing and communications materials
  • Assisting Logos teachers, therapists and staff in generating content for articles and digital media
  • Communications with mental health professionals and schools, including relationship building strategy
  • Planning and coordinating events and conferences for parents, teachers and mental health professionals
  • Oversight and strategy related to the school’s website and social media
  • Reporting to the board of directors and working with its various committees related to marketing and communications
  • Participation with marketing committee of Board of Directors

 

BENEFITS INCLUDE

  • Competitive salary with bonus potential
  • 401(k) plan with 3 % match
  • Comprehensive benefit package with medical, dental and vision insurance
  • Professional development fees